We’re building "AI Agentic Crew" to handle your data, reputation, and revenue growth with 100% precision.
No hallucinations—just performance.
Operational ExcellenceAutomated, not unsupervied
We are currently in the research and development phase.
We are looking for 5 forward-thinking hotel managers to join our Design Partner program.
AI Crew Concpet
Legacy bots are silos
Legacy bots are silos. They answer questions but don't take action. They are disconnected from your website, your reviews, and your local market
The Assistay Crew is an ecosystem
Our agents collaborate, learn from guest feedback, and proactively update your digital presence to capture revenue while you sleep
Past Projects
Truth Hub
The "Zero-Hallucination" Foundation.
Anchors every AI action in your verified PDFs, SOPs, and menus to ensure 100% operational accuracy and eliminate liability risk.
Growth Ops
Proactive Revenue Hunting.
Scans the local market for demand "Micro-Peaks" (like events or festivals) and instantly drafts deployable marketing campaigns to capture the revenue before competitors do.
Reputation Command Center
Brand Protection at Scale.
Consolidates all guest reviews into a single stream, automates empathetic replies, and uses a "Risk Radar" to immediately flag sensitive issues (e.g., safety or legal) for human intervention.
The Approval Queue
Autonomous, but Never Unsupervised.
The unified "Gatekeeper" inbox that allows managers to review, edit, and authorize AI-generated actions in seconds, ensuring you always maintain final creative and operational control.
Our Team
Mohamed
Leading ASSISTAY as its CEO, Mohamed is an embodiment of innovation and a catalyst for change in the realm of artificial intelligence. His extensive experience has been pivotal in shaping his vision for AI's role in business transformation. At ASSISTAY, Mohamed's passion for AI and his keen insight into the digital challenges faced by small and medium enterprises drive our mission. His commitment to empowering businesses through AI extends beyond technological solutions to fostering a culture of continuous learning and professional development. Mohamed's leadership is grounded in a deep understanding of both the potential of AI and the practical needs of modern businesses, making him an invaluable leader in our journey to revolutionize business advisory with AI
Founder, CEO
Lassaad
As the Chief Technology Officer at ASSISTAY, Lassaad brings a wealth of experience in SaaS development and technical leadership. With a remarkable 20-year journey in software development, system integration, and project management, he has been instrumental in creating high-quality technology products. Lassaad's expertise lies in building secure, reliable, and scalable SaaS solutions, making him a perfect fit for our mission to develop innovative AI assistants for businesses. His success in leading a startup technology team to deliver an Insurtech SaaS platform and securing a $2M seed round demonstrates his ability to drive technological growth and innovation. At ASSISTAY, Lassaad's role is pivotal in shaping the backend development, system/data architecture, and the overall technological roadmap.
Founder, CTO